4 Major Amazon Changes Coming Soon, and How They'll Affect You - 1

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RELATED: 4 Major Walmart Changes Coming to Stores, and How They’ll Affect You .

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The Freevee app will permanently shut down this August, according to a CNBC report . All content will now be housed on Prime Video, which will still be available for viewing at no charge—or in this case, without a Prime membership.

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“At a time where many logistics providers are backing away from serving rural customers because of cost to serve, we are stepping up our investment to make their lives easier and better,” wrote the company.

RELATED: 5 Major Netflix Changes Coming Soon—And How They’ll Affect Your TV Viewing .

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  • Wellspring , an AI mapping technology that “helps drivers better navigate complex and varied environments—like multi-building apartment complexes or brand-new neighborhoods that don’t yet appear on navigation apps—so they’re able to deliver packages to customers where they want them.”
  • A new AI forecasting model that analyzes “regional differences—like sunscreen sales in Cape Cod, Massachusetts, in the summer months, or ski goggles in Boulder, Colorado, during peak ski season—…to accurately and efficiently cater to the different needs of communities.”
  • Agentic AI to further advance the capabilities of autonomous mobile robots, which aid Amazon workers.

“While these systems work behind the scenes, customers will certainly experience their benefits: more accurate delivery locations, faster shipping options, and improved availability of the products they want, when they want them,” says a press release.

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But now, the rules have changed. New guidelines state that sellers need to uphold a 93.5 percent on-time delivery rate to qualify for Premium Shipping. Eligibility will now be measured weekly. After three strikes, the seller will lose all Premium Shipping perks and endorsements.

Moreover, Seller Fulfilled Prime sellers will also have to meet a minimum shipment requirement of 100 monthly purchases. Failure to do so will activate a daily Prime order volume limit—impacting a shop’s sales as well as customer accessibility/convenience.

The updated policy took effect on June 29.