5 Major Netflix Changes Coming Soon—And How They’ll Affect Your TV Viewing

5 Major Netflix Changes Coming Soon—And How They'll Affect Your TV Viewing - 1

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As the pioneer of the streaming era, Netflix has earned its place as a constant guest in our homes for over a decade. These days, its constantly updating supply of must-see TV series and original movies has helped it maintain its status as a “core” subscription. But even as the content we watch continues to evolve, the trailblazing service itself doesn’t look or feel very different from what it was years ago—at least for the moment. But now, Netflix has announced a series of major changes that are coming soon. Here’s how they could end up affecting the way you watch TV.

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For those who’ve cut the cord and ditched traditional cable, one of the biggest perks has been finally saying goodbye to commercials. However, depending on which Netflix subscription tier you have, you might still see ads pop up at regular intervals during your bingeing sessions. And while the formula for most commercials remains the same, you might notice something entirely new popping up between scenes of your favorite new show.

“When you compare us to our competitors, attention starts higher and ends much higher,” Amy Reinhard , president of advertising at Netflix, said in a statement. “Even more impressive, members pay as much attention to mid-roll ads as they do to the shows and movies themselves.”

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For the first time in more than a decade, Netflix is retooling its interface and shaking up the way things look. Most notably, the company will move its search bar from the left side of your screen to the top, making it easier to jump right into looking for what you want, CNN reports.

The change—which will mirror the appearance of competitor Apple TV—will also streamline the look by shrinking down the size of descriptions on the screen. You can expect the new look to debut in the coming weeks, according to an announcement by Netflix executives on May 21.

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Quibi might not have lasted very long, but that doesn’t mean bite-sized content has gone away entirely. Netflix also announced that it’s adding shorter “vertical videos” (or ones that are displayed in a taller format similar to TikTok clips) to the home page for mobile users, CNN reports.

The new clip format will be used to promote new Netflix series and movies, featuring scenes from the latest releases. Users will be able to jump right into watching whatever catches their eye with a few quick taps. The company says you can expect to see them popping up on your phone in the coming weeks.

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For a long time, streaming’s biggest weakness against traditional cable was its notable lack of live content. However, Netflix has made a considerable push into broadcasting in recent years with NFL games (along with an instantly iconic Beyoncé halftime show), sporting events, comedy shows, and more.