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Prime membership costs $139 a year and includes perks like free shipping, Prime Video, Whole Foods grocery delivery, a free Grubhub+ membership, and more.
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For example, people in Manhattan must meet a $25 minimum, but those in Brooklyn must get to $35. In Bethesda and Chevy Chase, Maryland, the minimum is $25, but it’s $35 for the nearby Dupont Circle neighborhood in Washington, D.C. Some Boston towns have a $25 minimum, while others are at $35.
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Because the change isn’t the same everywhere, many shoppers feel they are being priced unfairly.
He says this is especially true during times of economic uncertainty.
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That drop was at least partially inspired by a need to compete with Walmart, which has a $35 minimum for free shipping. Walmart’s loyalty program, which offers free shipping on all orders, costs $98 per year.
What’s more, the change comes as the online retailer has been aggressively cutting costs, slashing more than 27,000 corporate jobs, and stopping free grocery deliveries for Prime members on orders less than $150.
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Some shoppers have found a way around the change by shipping their items to alternative locations, like an office or a relative’s house. Change your zip code in the delivery location, and you’ll get an updated price. If you’re lucky, you might be able to spend $10 less to still get free shipping.
