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Khan added, “These manipulative tactics harm consumers and law-abiding businesses alike. The FTC will continue to vigorously protect Americans from ‘dark patterns’ and other unfair or deceptive practices in digital markets.”
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Walmart is rather new to the subscription scene, having just started its Walmart+ membership in 2020, Reuters reported. But now, the big-box retailer is also feeling the heat.
Walmart was slapped with a lawsuit in 2022 from a Michigan shopper who claimed that Walmart also used “deceptive subscription practices,” per Reuters.
The shopper alleged that these practices included Walmart automatically charging customers after their “free” Walmart+ trial, creating challenges to cancel subscriptions, and not honoring cancellations after shoppers opted out of the service.
“Defendant’s false, misleading, and deceptive representations and omissions are material in that they are likely to influence consumer subscribing decisions,” the lawsuit stated.
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The Michigan shopper has since withdrawn his lawsuit against Walmart, Reuters reported. The plaintiff’s lawyer previously said that both the parties had “resolved the action to our mutual satisfaction.” But that may not mean the issue is fully resolved.
Another user tweeted that same day, “FTC needs to do Walmart for its stupid Walmart plus next…”
Best Life reached out to Walmart about the lawsuit and more recent Walmart+ complaints, and we will update this story with their response.
